The 3m model of motivation and personality theory and empirical applications to consumer behavior mowen john c isbn 9780792385431 kostenloser versand fur alle bucher mit versand und verkauf duch amazon. The 3m model of motivation and personality theory and empirical applications to consumer behavior english edition ebook mowen john c amazonde kindle shop. Called the 3m which stands for meta theoretic model of motivation this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions the book proposes that multiple personality traits combine to form a motivational network that acts to influence behavior mowen argues that in order to understand the causes of enduring behavioral tendencies one must identify the more abstract traits underlying surface behaviors. Called the 3m which stands for meta theoretic model of motivation this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions the book proposes that multiple personality traits combine to form a motivational network that acts to influence behavior mowen argues that in order to understand the causes of enduring behavioral tendencies one must identify the more abstract traits underlying surface behaviors. The 3m model of motivation and personality theory and empirical applications to consumer behavior by john c mowen isbn 0792385438 author mowen john c publisher boston kluwer academic publishers 2000 description xii 314 p ill 25 cm bibliography includes bibliographical references p 297 306 and index dewey 6588 342 21 subject