Statistical methods in customer relationship management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability with emphasis on developing an understanding of customer relationship management crm models as the guiding concept for profitable customer management. Statistical methods in customer relationship management kumar v petersen j andrew 9781119993209 books amazonca. Statistical methods in customer relationship management ebook kumar v petersen j andrew amazonca kindle store. Statistical methods in customer relationship management v kumar j andrew petersen p cm includes bibliographical references and index isbn 978 1 119 99320 9 cloth 1 customer relations management 2 customer relations management statistical models i petersen j andrew ii title hf54155k864 2012 6588012015195 dc23